The Internet is the sole connection between us and all of our personal and corporate data. Thus, its availability is critical to mankind’s very existence. Realising this, Peter Alfred-Adekeye - a serial entrepreneur and consumer advocate - founded Multiven in Silicon Valley in 2005 as the world’s first vendor-neutral Internet network services company focused on making the Internet work better, irrespective of the underlying hardware, software and technologies.

How Multiven set the internet free

If you are neutral in situations of injustice, you have chosen the side of the oppressor.

Archbishop Desmond Tutu

Multiven Consumer Advocacy Group is leading a global industry-wide effort to open up the Multi-Billion dollar per annum Internet network maintenance services marketplace to free and fair competition which will lead to lower operational and capital expenditure for network owners and operators and a reduced Internet voice, video, TV and data costs for consumers.

Peter Alfred-Adekeye

Founder & CEO, Boom

Peter is a serial entrepreneur with a passion for innovation, an eye for opportunities, and a deep desire to use his talents to help others.

Visit Peter personal site


His current ventures highlight the extraordinary breadth of his interests and aptitudes. Peter is preparing to launch a new company, having spent over a decade pondering how Africa’s millions of cellphone-owning but unbanked people can get online, so they can become part of the global economy and improve their life chances. The answer is Boom – an integrated eCommerce marketplace and cryptocurrency wallet that will allow anyone to buy and sell online without a bank account.

AIR Maison

Not content with one groundbreaking project at a time, In 2019, Peter spotted a gap in the market for competitively priced, high-quality cosmetics, designed for women of all colour and creed. Despite no experience in the cutthroat makeup industry, Peter founded Air Maison, the world’s first and only African-owned luxury makeup brand. Featured in Vogue and sold worldwide, Air Maison's cruelty-free products use unique natural African ingredients while their names are designed to inspire pride in the continent’s heritage.